Our Story

Our Vision

To Honour & Connect

To honour and preserve ancient ethnomedicinal wisdom and to connect the past, present, and future generations around the globe through authentic, sustainable wellness practices.

Our Mission

Driven by Purity & Purpose

We’re dedicated to delivering authentic, pure herbal wellness. At Empirical Health, each product is crafted with deep reverence for age-old practices, grounded in empirical knowledge. Our approach to sourcing, formulating, and educating is driven by purpose, offering a wellness journey that honours tradition and invites modern-day purists to rediscover true natural health.

Purity - Quality - Potency

Excellence in the Use of Chinese Herbal Medicine

Empirical Health specialises in the use of the very highest quality Chinese Herbs and Classical Chinese Herbal Medicine formulas.

Our company is well established and recognised by leading physicians across the world as suppliers of formulas that are manufactured according to classical Chinese texts

We produce and supply hand-made specialist formulas in a variety of forms. Our manufacturing is founded on ancient wisdom with applications suitable within a modern context.  

We distribute premium, high grade herbs and granules sourced exclusively from the best companies globally.

Empirical Health’s reputation is based on our rigorous Purity – Quality – Potency standard and a pioneered Three Tier Testing regime which ensures all herbs used in our products are independently tested for safety and quality to the highest standard in the world in our industry.

Our company is the first and only Chinese herbal medicine company in Australia that is approved as an Australian Certified Organic Processing facility.  Meeting every one of the stringent requirements for the supply of Australian Certified Organic (ACO) herbs.

Empirical Health markets organic herbs in both domestic and international markets, and with confidence, our company is setting new standards in excellence.

Our very essence is earth-based, natural and organic. Empirical Health is a socially responsible company with a strong commitment to improving our environmental performance and reducing environmental impacts. We seek partners and suppliers that have environmental policies and practices that are aligned to our company’s ethos.

As a response to growing demand from veterinarians, we also produce a product range for animals called Herbal Creatures.

We pride ourselves on building relationships and value the connections we make with all our customers.

Dr Simon J Feeney – Physician in Classical Chinese Medicine

Empirical Health’s Director, Simon Feeney continues to pursue his lifelong passion for the study of Traditional Medicine under a Theravadin Buddhist Monk, who has been guiding his learning for the past 20 years. Simon’s commitment to fusing ancient knowledge with contemporary insight inspired his formal studies in Melbourne, Australia at the Southern School of Natural Therapies, where he completed his Bachelor’s Degree of Chinese Herbal Medicine and Traditional Chinese Acupuncture.

Along with his studies in the classical Chinese Medicine works of the Han Dynasty (200BC) and the refined art of Traditional Japanese Acupuncture, Simon is also a trained Bowen Therapist. Having studied intensively under one of Melbourne’s leading Chinese Medicine gynaecologists, he has a special interest in chronic conditions, internal medicine, sub-clinical health and other ‘hard to treat’ conditions.

For the last 20 years, Simon has been working closely with his teacher to understand a number of scriptures from Burma (now called Myanmar). These writings, dating as far back as 500 AD, largely pertain to monastic order as well as ancient medical knowledge and further underpin Simon’s dedication to preserving the integrity of the ancient ways for modern application and translation. Simon has travelled extensively through Thailand and Myanmar in documenting these texts and assisting in the preservation of this essential ancient knowledge to understand, use, and appreciate in the modern world.

Simon has completed an extensive post-graduate education including a specialist course in Canonical Chinese Medicine under the international acclaimed educator and physician Dr Arnaud Versluys PhD director of Institute of Classical East Asian Medicine (ICEAM). He is a member of the Australian Traditional Medicine Society as well as a Registered member of Australian Health Practitioners Registration Agency (AHPRA).

His extensive knowledge as an herbalist came from him spending endless hours working through ancient texts identifying doses of various herbs, deciphering and translating those that were successfully used centuries ago into modern applications, yet have been largely lost in modern times. His growing prominence has now extended from Chinese Medicine physicians to also include a number of veterinarians who have sought out formulas for use in their animal clinics.

Simon’s life journey and his long standing passion for helping people has also involved him with a non-profit organisation and temple that will help build a library to hold rare and ancient manuscripts.

Dr. Simon J Feeney

Dr. Simon J. Feeney (Traditional Chinese Medicine), is a dedicated herbal medicine physician with a lifelong devotion to traditional medicine. His passion for herbal medicine has seen him through extensive travels which have allowed him to share in vast amounts of traditional wisdom. With deep seeded respect for the forebears of traditional natural medicine he carries these teachings forth. He walks with authenticity and humility at the forefront of the Chinese Medicine and Herbal Medicine industries in Australia and overseas.

Ode is a culmination of Simon's extensive travels, studies, research and practice which have been driven by his deep immersion into diverse traditional wellness practices.

A Journey Built on Deep Seeded Reverence.

From the micro to the macro, purity ripples through all of our offerings. In our ingredients, our processes, our products, our fair trade partnerships, we are committed to Collective Vitality to ensure true impact. 

1997: The Vision

2011: Empirical Health Founded

2016: Herbal Creatures Launched

2024: Australian Certified Organic Approval

2025: Ode Health Launched

2026: USDA Organic Certification Approval